PT
Sobre
Moderna é uma loja no segmento de maquiagens e produtos de categorias semelhantes. A marca surgiu com intuito de fazer com que os clientes se sintam cada vez mais felizes com sua própria beleza. E assim, todo conceito da marca reflete na busca do enaltecimento da autoestima pessoal.
Objetivo
A marca está passando por uma evolução, e com isso, o redesign de sua identidade visual também se tornar um diferencial para sinalizar no mercado que a empresa está ainda mais presente no segmento de maquiagens e entre outros produtos amados pelo público local. Sendo assim, o desenvolvimento desse projeto foi essencial para tornar a marca ainda mais viva, e conectar as pessoas através dela, principalmente visualmente.
Conceito
Todo o processo de desenvolvimento da identidade visual, foi focado no resultado de como os produtos da marca se comportam quando aplicados. Com efeito disso, o degradê, uma coloração especial adquirida pela mistura de cores, é bastante evidente durante o processo de aplicação de uma maquiagem. E através dessa referência visual, foi implementado conceitos que remetem sobre. Mas também, junto com as cores, foi desenvolvido um logotipo único e totalmente focado no conceito da marca. O jogo de tipografias e palavras se tornou o ponto chave para a elaboração de sua assinatura principal.
EN
About
Moderna is a store in the segment of makeup and products in similar categories. The brand came up with the aim of making customers feel increasingly happy with their own beauty. And so, the entire brand concept reflects on the pursuit of enhancing personal self-esteem.
Objective
The brand is undergoing an evolution, and with that, the redesign of its visual identity has also become a differentiator to signal to the market that the company is even more present in the makeup segment and among other products loved by the local public. Therefore, the development of this project was essential to make the brand even more alive, and connect people through it, mainly visually.
Concept
The entire visual identity development process was focused on the result of how the brand's products behave when applied. As a result, the gradient, a special coloration acquired by mixing colors, is quite evident during the makeup application process. And through this visual reference, concepts that refer about were implemented. But also, along with the colors, a unique logo was developed and fully focused on the brand's concept. The game of typography and words became the key point for the elaboration of its main signature.
Moderna is a store in the segment of makeup and products in similar categories. The brand came up with the aim of making customers feel increasingly happy with their own beauty. And so, the entire brand concept reflects on the pursuit of enhancing personal self-esteem.
Objective
The brand is undergoing an evolution, and with that, the redesign of its visual identity has also become a differentiator to signal to the market that the company is even more present in the makeup segment and among other products loved by the local public. Therefore, the development of this project was essential to make the brand even more alive, and connect people through it, mainly visually.
Concept
The entire visual identity development process was focused on the result of how the brand's products behave when applied. As a result, the gradient, a special coloration acquired by mixing colors, is quite evident during the makeup application process. And through this visual reference, concepts that refer about were implemented. But also, along with the colors, a unique logo was developed and fully focused on the brand's concept. The game of typography and words became the key point for the elaboration of its main signature.
